![]() ![]() ![]() "I'm the one in the background, behind the laptop - but I'm definitely naked." ![]() "But as a mother of three children, I didn't think I was the right choice for the front of the ad so we went for someone a bit easier on the eye. "I realised that by appearing myself, it would demonstrate my commitment to the product and show I really do care about the issue. "I thought having everyone naked would get the message across that we have nothing to hide. "The idea behind the film is that many skincare products are filled with harsh chemicals and irritants which promote conditions such as eczema, whereas ours are natural and organic," said Mrs Gardiner, who runs Ovelle Pharmaceuticals. The advert, believed to be the first featuring full-frontal nudity to target the UK market, features Mrs Gardiner sitting naked behind a laptop in a mocked-up laboratory, surrounded by dozens of other naked "scientists". Automated assistance will will see advertsing working around us knowing our environment, our language, our location, our next step.įind out more As we seemingly sleepwalk into an ever growing surveillance society, the retort “I have got nothing to hide” is a phrase we too often hear.The 37-year-old mother of three shed all her clothes to film a 60-second promotional video for her new skincare product.Īnd it has now been seen by more than 340,000 people via website YouTube. ![]() Ubiquitously.įind out more In an ever increasing technology dependent society, our augmented reality future is fast becoming science fact. Information on the world around accessed anywhere. These RFID Spychips will broadcast information further than you think.įind out more The car will be the most expensive and powerful computer we own, linked to everything from environmental sensors to entertainment on the move, all accessed from the Cloud. Technology will bring both a total transparency into consumer life-cyles, as well as be able to ascertain predictive purchase habits, in order to deliver targeted messages to any screen, anywhere.įind out more Ubiquitous computing will see every object located on a ‘smart grid’ as computing power shrinks to microscopic proportions and imbeds itself invisibly into the world around us. Is ‘big brother’ now a state of fact to tackle current crime or a modern marketing myth duped on the unwary?įind out more Addressable advertising is the Holy Grail for marketers. As we seemingly sleepwalk into an ever growing surveillance society, the retort “I have got nothing to hide” is a phrase we too often hear. ![]()
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